Three Levels of the Brain

In this keynote address, Norman shares work from his latest book, Emotional Design: Why We Love (or Hate) Everyday Things.

Online at IT Conversations

Water Sampling

Click on the image above to watch a video clip of water sampling. Based on Norman's theories, why do you think the participants perceive differences in taste, even though all of the water is actually from the same bottle?

Instructional Agents

Norman believes that robots of the future will need to express emotion in order to interact better with humans. This idea can be applied to the educational arena? Dr. Amy Baylor is working on instructional agents at http://ritl.fsu.edu/agentsdemo/.

Please visit the site and answer the questions below:

Do you believe the appearance of the teacher has an effect on student motivation?

Does it benefit students to be taught by teachers who appear in a way that they respond best to?

Do you think these instructional agents (robots) would be more effective instructors than your typical computer based instruction?